Last weekend while in Arizona, Mom and I were standing in the kitchen in our pajamas one evening, chatting as we thumbed through some magazines. The new People had arrived that day, which Dad had quickly grabbed and was reading in his bed. I was loitering before going to bed myself, knowing Dad only takes about 10 minutes to get up to speed on the celebrities he doesn't know, so I could take the magazine to bed with me.
Mom was looking at Time magazine, she shook her head and said, "Idiots. Anyone who would buy this is an idiot."
Curious, I moved closer and looked over her shoulder. I said, "Those are great! It's simple genius. Someone's rich because of that idea. I actually want one."
"Are you serious? All it is, is a robe backwards."
Looking at the robe she was wearing, I said, "No it's not. The neck's specific to the Snuggie. The seaming on your robe would strangle you."
She removed her robe. "Allow me to demonstrate. [she put her robe on backwards] Wa-lah! IT'S A ROBE BACKWARDS!"
Her's was a blue, crisp-cotton, not-fuzzy, belted robe with a collar. I said, "That's not right. It looks like it's strangling you. The Snuggie's seaming is better. Plus your fabric's not cozy. I think the Snuggie's genius."
She rolled her eyes and said, "Follow me."
We walked into her bedroom. Dad comfortably reading his People magazine said, "I'm almost done, then you can have the magazine. [poor guy] What's so funny out there?"
"Mom's all uptight about the Snuggie. She says anyone who buys one is an idiot because all you have to do is wear your robe backwards. She flipped hers around, but she looked strangled and uncomfortable."
Mom appeared out of her closet holding a blue, fuzzy robe. "THIS. THIS COULD BE A SNUGGIE."
I was still skeptical. "It looks too short. The Snuggie people have their legs covered, and can tuck a child in there with them. It's roomier."
"IT'S A ROBE BACKWARDS. You're telling me you'd schlep a long Snuggie through the dirt to sit by a campfire. Who does that? It's a waste of money. There's plenty of room in my robe for a child. Look!"
She put the robe on backwards. Then she put it on my Dad.
She made me try it on, too. And I have to admit, it was comfortable, roomy and a nice length.
Mother had made her point and felt victorious! [Notice her smug thumbs-up and all-knowing grin.]
After Mom's victory prance and "I told you so" and "uh-huh" rhetoric, I said I still thought the Snuggie was genius and I'd like to have one.
Dad sympathetically said, "Kaye, we should get the girl a Snuggie."
"Idiots," Mom said.
NOTE: Chris forwarded me this article from Advertising Age. It basically attributes the Snuggie's success to advertising and marketing [surprise surprise]. There's a waiting list for Snuggies!